#134 Community Relations
The staff at FireOpsOnline.com are huge advocates of exceeding expectations when it comes to customer service. The fire department is a service oriented organization. Yes, we risk our lives to protect life and property, but is that enough these days? Consider the fact that there is no emergency the majority of the time interact with the public. We can use those times to engage and connect with the community in a way that positively reflects upon our department. Remember, your customers are taxpayers, and in most cases those taxpayers fund your fire department.
Below are a few suggested ways to make a positive and professional impression and alter your image within your community. To remember these points, use the acronym ALTER.
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Act appropriately. Be polite, professional, and courteous. Avoid using vulgar or inappropriate language.
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Look presentable. Wear your uniform whenever you are out in the public's eye. Make sure that your "presentation" is neat, orderly, and squared away.
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Take Time to interact with children. Show them the rig, your fire gear, the lights, etc. Firefighters are always a big hit with the children, and todays’ society could use positive role models.
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Engage and connect with people. When at the site of an event, display your equipment, speak with attendees, shake hands, and pass out fire safety literature.
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Regard everyone you come in contact with as a customer. Remember, they fund your organization.
When participating at a community event like the one in the photo, keep the safety of both members and civilians in mind. Park all apparatus so they can leave the scene and respond to an emergency in a quick and safe manner. The opportunity to interact with people at a public event, a school, or anywhere else is the perfect time to show the public why the fire department is worth every tax dollar they pay. Take the time to connect and make an impression. Have pride in your community, your fire department, and yourself.
Thanks for reading and stay safe.

Frank Viscuso is a career deputy chief from Hudson County, NJ, one of the most densely populated counties in the country. He is a contributor to Fire Engineering magazine and the author of five books including the best-selling tactical textbook Fireground Operational Guides (with Mike Terpak), and his popular leadership development book titled Step Up and Lead. Frank is also a certified fire instructor and highly sought after speaker. Over the past decade he has spoken to audiences in and outside the fire service on many topics that include leadership, team building, officer development, and customer service. His Leadership Development program is designed to introduce people to the top traits associated with fire service leaders and to equip them with the skills needed to lead, inspire, and motivate their teams. These traits and skills are featured in his book, Step Up and Lead.
Frank resides in New Jersey and can be reached by cell: (973) 981-1505, email: frank@commonvalor.com, or through the website www.frankviscuso.com.